Phone books
I opened my front door this morning and found this sitting on the front porch:
When I picked up the sack my first thought was, "Good grief, How much does this weigh???" Putting it on the scale, I found it weighing 15.2 pounds (imagine a 5-pound bag of sugar, plus a 5-pound bag of flour, plus a 5-pound bag of potatoes). When I opened the bag, here is what was inside -- five phone books:
From bottom to top it is the Raleigh White pages, The Apex/Cary White Pages, two copies of the Raleigh Yellow Pages and a mini version of the Raleigh Yellow Pages.
My second thought was, "How much longer are we going to be doing this???"
Think about the massive effort it took to deliver this stack of books to me. There are approximately 100 million households in America. There are also countless businesses and government offices that are also getting their phone books about now. Let's just call it 100 million recipients of the phone book to have a round number, and let's imagine that each recipient received five books like I did. That's 500 million books. That's an astounding number.
Let's further assume that to print, warehouse, transport and deliver each book it costs $2. That's a billion dollars spent every year. I can imagine the conversation with the grandkids in 2050 going something like this when the subject comes up:
- Grandkid: Wait a minute wait a minute wait a minute. You mean to tell me that, in the year 2005, after the Web had been in existence for more than a decade and the Minitel service had been available for two decades, you were still using paper phone books???"
You: Well, yes.
Grandkid: In America???
You: Yes.
Grandkid: Wasn't America, like, the most advanced nation on the planet in 2005?
You: Well, not quite the most advanced, but certainly in the top 10...
And what did I do with my five brand new phone books? I tossed them in the recycling bin, of course. Who the heck uses phone books any more? You can find stuff in a tenth of the time on the Internet.
It will be interesting to see when these relics of the stone age actually phase out of our society. Will they be with us for 10 more years? Or will they hang on longer?
[PS - So why did I open my door this morning? So I could walk out and collect this other relic of the stone age that suffers from many of the same problems:
But we will save that for another day...]
45 Comments:
I did not think about it until I see it in black and white. A billion dollars and a billion pounds of paper. Thatsalot.
Please add magazines and Junk Mail to your list. Thank you.
I have not received any phone books for about 6 years in NYC. At least some places are figuring it out...
I don't think phonebooks are obsolete yet. There are older people, people who don't have access to the internet, computers that don't work sometimes(are there others?), internet connections that don't work, people who don't want to boot their PC just for looking up a phonenumber, etc.
Five phonebooks seem to be a bit much. In Germany, we have only two, I think(I don't use those... ;o)). Why are there so many? Do they contain all the phonenumbers in the whole USA?
I think phonebooks are still necessary, but maybe there should be a way to tell them that you don't need any or they should only deliver them, when you ordered them...
> Do they contain all the phonenumbers in the whole USA?
No. If you live in New York you can get a lot more phone books than this. It is just one city!
True, true. I forgot that I live near a "small" city(~100.000 people).
Coincidence? Did he read your column?
Turn down phone book?
Coming into the Silicon Valley recently via the 17, I saw a whole set of Yellow Pages along the side of the mountain road. I also found a stack of them on top of the mailboxes. All wet. This was before it FINALLY stopped raining this year in Silicon Valley. The Yellow Pages are not only wasting alot of money on printing they are extorting money out of local businesses for a product that does not work. I think that is going to end over the next 5 years..
http://www.merchantcircle.com/corporate/blog/2006/04/yellow-pages-and-wasting-local.html#links
I think that phone books are a real waste of paper. Even if the books are printed on 100 percent recycled paper with soy ink, it is much more environmentally friendly to use superpages.com, Google, or 411.com. The phone companies should ask people if they want to deliver a phone book before they actually deliver one. That means that people like me that are techies can use their computers and senior citizens or those who don't have access to computers can request a copy.
I how much of our tax Dollars go to pay for recycling programs?
www.yellowpageusage.blogspot.com
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Consumers can now “opt out” of receiving telephone books at www.YellowPagesGoesGreen.org. This organization will contact the publishers and inform them to stop delivering books. This is a free service for consumers. www.YellowPagesGoesGreen.org is working with state and local governments on ordinances concerning the delivery of unsolicited telephone books. www.YellowPagesGoesGreen.org is not against the telephone books but against the delivery of 4 to 5 pounds of paper on people’s door step 5 to 6 times per year and being told it is our responsibility to recycle something we did not ask for. If we need a book we will call. Otherwise I “opt out” from receiving it. Here are phone numbers of the publishers if you would like to call them instead: The directory publishers listed make it possible for you to stop receiving their books, but they don’t make it easy. None of the menu options includes “opting-out”. Follow the roadmap and you should get to a customer service representative who can help you.
— ATT/ Yellow Pages: 1-800-479-2977
— Verizon: 800-555-4833, press 4, then 5, then 2
— DEX: 1-877-243-8339, press 2
— Yellow Book: 1-800-929-3556, press 2
Consumers can now “opt out” of receiving telephone books at www.YellowPagesGoesGreen.org. This organization will contact the publishers and inform them to stop delivering books. This is a free service for consumers. www.YellowPagesGoesGreen.org is working with state and local governments on ordinances concerning the delivery of unsolicited telephone books. www.YellowPagesGoesGreen.org is not against the telephone books but against the delivery of 4 to 5 pounds of paper on people’s door step 5 to 6 times per year and being told it is our responsibility to recycle something we did not ask for. If we need a book we will call. Otherwise I “opt out” from receiving it. Here are phone numbers of the publishers if you would like to call them instead: The directory publishers listed make it possible for you to stop receiving their books, but they don’t make it easy. None of the menu options includes “opting-out”. Follow the roadmap and you should get to a customer service representative who can help you.
— ATT/ Yellow Pages: 1-800-479-2977
— Verizon: 800-555-4833, press 4, then 5, then 2
— DEX: 1-877-243-8339, press 2
— Yellow Book: 1-800-929-3556, press 2
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